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Breyer Packaging

"Touch-ability" Display Carton, 1968-1970	Showcase Collection, 1970-1972	Regular Run Traditional Box, circa 1983

This is a sample of the various types of packaging that Breyer has used over the years. What began as a plain white shipping box has evolved into a wide variety of plastic and cardboard boxes with a fascinating history of their own. For an interesting discussion of this topic check out Kirsten Wellman's Model Horse Collectibility blog article "Collectibility test: Good things come in rare boxes."

Clicking on any photo below will open a larger version of that picture. If you have photos of interesting Breyer packaging, please contact me.

Photo	Photo	Description	Release Dates
		Shipping Box Model name and number stamped on box lid	1950s-1960s
		Touch-ability display carton with twist ties Used for 15 Family Arabian Stallion, Mare, and Foal models	1968-1970
		Showcase Collection With molded-in handle and self hinges on the bottom, used for 54 regular run Traditional models.	1970-1972
		Fully enclosed white cardboard box, with color photo of the model	Early 1970s
		Display boxes with blister packaging Open-front cardboard boxes with blister plastic covering the exposed Traditional model	Late 1970s
		Apparently a sales promotion item by Unger Toys. Came with a jointed doll riding the cardboard Western Prancing Horse.	Probably late 1970s
		Blister packaging, used for Classic Arabian Foal and Classic Quarter Horse Foal (shown)	~1973-1982
		Stablemate Card Packaging	1975-1976
		Classic Racehorse	~1975-1979
		Stablemate Card Packaging	~1976-1988
		Cardboard Box, white background, plastic bag inside, no ties	1970s
		Cardboard Box, solid background, plastic bag inside, no ties	1970s
		Cardboard Box, yellow and brown background, plastic bag inside, no ties	Late 1970s
		Gift Set
		Blister-wrapped display carton Stock Horse Foal	1979
		Blister packaging used for tack and accessories	~1979-1986
		Gift Set	~1980-1993
		Bitsy Breyer Action Rider Little Bits set	1984-1987
		Little Bits Card Packaging	~1985-1988
		Solid yellow background, plastic ties	1985-about 2000
		Stablemate Card Packaging	1998
		Stablemates Mare & Foal	~1997-1999
		Stablemate Card Packaging	2003-2005
		Stablemate Gift Set	~2002-2005
		Stablemate Card Packaging, Horse and Foal Set	2006
		Mini Whinnies set	~2008
		"Sunshine Stables" Wal-Mart special run series Background suitable to the set, pink and orange detailing, twist ties	2012-2013
		Stablemate Card Packaging 2014 World Equestrian Games, Normandy, France	2014
		BreyerFest Celebration Model	2014
		BreyerFest Single Day bag	2014
		BreyerFest "Quelle Surprise" gambler's choice packaging	2015
		BreyerFest Single Day box	2016