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| 1964 Decorator Sales Flyer | 1973 "Wanted" promotional flier | 1976 Wards catalog | 2004 Hidalgo movie promotion |
Identify Your Breyer | Home | Web Specials | Special Events | Model Horse Glossary | Site Index
Promotional Materials
Promotional material is designed to increase awareness of the Breyer brand as well as to sell specific model horses and accessories. Much of it has been released by Breyer itself, but retailers including Sears, JCPenney, Tractor Supply Company, and Mid-States Distributing have also issued advertisements and other promotional material featuring Breyer model horses. This page, while by no means complete, includes all of the material that has been submitted to this site or is owned by me. If you have Breyer promotional items or scans of those items that you'd like to share, please contact me.
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| 1964 Decorator Sales Flyer | 1973 "Wanted" promotional flier | 1976 Wards catalog | 2004 Hidalgo movie promotion |
Clicking on any photo below will open a larger version of that picture.
| Photo | Description | Released By | Release Dates |
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Sears Holiday Catalog | Sears | 1956 |
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Sears Holiday Catalog | Sears | 1956 or 1957 |
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Sears Holiday Catalog | Sears | 1957 |
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French Poodle and Perfume Set | Spiegel | 1957 |
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"Simulated Wood Grain" catalog page | Montgomery Wards | 1959 |
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Arabian Family Sets
advertisement (FAS, Old Mold PAM and PAF) |
Frontier Saddlery | ~1959-1960 |
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"Poodle" Lamp | Spiegel | 1961 |
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Dealer Sales Flyer - Decorator models | Breyer | 1964 |
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1964 Dealer Price List | Breyer | 1964 |
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Price List | Breyer | 1969 |
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Sears Wishbook catalog page | Sears | 1969 |
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Sears Holiday Catalog | Sears | late 1960s-early 1970s |
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"Name the Yearling" Contest | Breyer | 1970 |
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"Name the Yearling" Results | Western Horseman | 1970 |
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Showcase Collection | Breyer | 1970 |
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Indian Pony Introduction | Breyer Advertisement | 1970 |
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Breyer Presentation Collection Advertisement | Western Horseman (?) | 1971 |
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Clydesdale Gift Set Introduction | Breyer advertisement | 1971 |
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Clydesdale Gift Sale | NASCO advertisement | 1971 |
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"Shades of the Real Thing" | Breyer, in magazine | 1973 |
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"Wanted" promotional flier, included with dealer packet | Breyer | 1973 |
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JCPenney catalog page | JCPenney | 1974 |
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Sales Flier | Breyer | 1975 |
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Sears catalog page | Sears | 1975 |
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Political Parties Elephant and Donkey | Breyer | 1976 |
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Montgomery Wards catalog page | Montgomery Wards | 1976 |
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JCPenney catalog page | JCPenney | 1977 |
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Sears Wishbook catalog page | Sears | 1977 |
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Montgomery Wards catalog page | Montgomery Wards | 1977 |
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Sears Wishbook catalog page | Sears | 1979 |
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"Invite a Horse Home" | Breyer | ~1982-1988 |
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Montgomery Wards catalog page | Montgomery Wards | 1980 |
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JCPenney catalog page | JCPenney | 1982 |
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"Real isn't how you are made!" advertisement | Breyer | prior to 1984 |
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Sears Wish Book page | Sears | 1987 |
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Small World Cantering Welsh Pony sales flier | Small World | 1988 |
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Your Horse Source Phar Lap sales flier | Your Horse Source | 1988 |
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Sears Wish Book page | Sears | 1989 |
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Sears Wish Book page | Sears | 1990 |
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Sears Wish Book page | Sears | 1991 |
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Sears Wish Book page | Sears | 1992 |
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Sears Wish Book page | Sears | 1992 |
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JCPenney Holiday Catalog page | JCPenney | 1994 |
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JCPenney Holiday Catalog page | JCPenney | 1995 |
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JCPenney Holiday Catalog page | JCPenney | 1996 |
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JCPenney Holiday Catalog page | JCPenney | 1997 |
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JCPenney Holiday Catalog page | JCPenney | 1998 |
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Sears Wish Book page | Sears | 1999 |
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Roy Rogers Trigger | Breyer | 1999 |
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Argo | Breyer | 1999 |
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Skullduggery dealer promo sheet | Breyer | 2001 |
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Nosferatu | Breyer | 2002 |
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QVC May 2002 promotional postcard | QVC | 2002 |
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QVC Two Hour Special postcard | QVC | 2002 |
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QVC Breyer Hour, October 2002 promotional postcard | QVC | 2002 |
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Merry Widow | Breyer | 2003 |
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Stablemates Display Shelf | Breyer | 2003 |
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"2004 Items for December Shipping" | Breyer | 2003 |
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Holiday promotional postcard | Breyer | 2003 |
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Autograph Collector's Bull | Breyer | 2003/2004 |
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Cryptic | Breyer | 2004 |
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Hidalgo | Breyer | 2004 |
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Horse Power promotional flyer | Breyer | ~2005 |
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2005 Halloween Collection | Breyer | 2005 |
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2005 Halloween Collection - Phantasma & Haunted Hayride | Breyer | 2005 |
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"Go Back to School with the Classics" | Breyer | Fall 2005 |
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2006 Sneak Peek | Breyer | 2005 |
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Breyer Stablemates | Breyer | 2006 |
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"Meet Jingles" | Breyer | 2006 |
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"Stock Horse Treasure Hunt" | Breyer | 2006 |
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North American Wildlife promo flier | Breyer | 2006 |
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Racing Days Thoroughbred Collection | Breyer | 2006 |
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Barbaro special order form, front | Breyer | 2006 |
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Barbaro special order form, back | Breyer | 2006 |
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Flicka promo sheet | Breyer | 2006 |
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2007 Sneak Preview | Breyer | 2006 |
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Twilight Terror | Breyer | 2007 |
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Limited Edition Medalist Models, other items | Breyer | 2008 |
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Autumn Fall 2009 Retailer Special |
Breyer | 2009 |
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Paper Catalog - mailed to customers | Breyer | 2014 |
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Premier Collection | Breyer | 2017 |
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Stablemates Club | Breyer | 2017 |
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BreyerFest promotional flyer | Breyer | ? |
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BreyerFest promotional flyer | Breyer | ? |